C. Use of Information

We use the personal information and other data we collect for our business and commercial purposes. In particular, we use personal information to:

* Operate and manage our Service, including your registration and account.

* Perform services requested by you, such as to respond to your comments, questions, and requests, and provide customer service.

* Communicate with you, including by sending you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.

* Help you to track your ink usage and printing patterns.

* Prevent and address fraud, breach of policies or terms, and threats or harm.

* Monitor and analyze trends, usage, and activities.

* Conduct research, including focus groups, surveys, and other forms of market research.

* Improve the Service, apps, marketing efforts, products, and services.

* Develop and send you direct marketing, including advertisements and communications about our and other entities’ products, offers, promotions, rewards, events, and services.

* Conduct product promotions, including verifying your eligibility and delivering prizes in connection with your entries.

* Send you advertising based on your interests as reflected in your browsing of the Sites and use of the Service, and certain third-party sites participating in the same advertising networks and exchanges.

* Manage a job application when you apply for a job with Epson.

* Fulfill any other business or commercial purposes not inconsistent with this Privacy Policy or other notice prior to or at collection, or otherwise at your direction or with your notice and/or consent.

* Comply with the law, such as to satisfy tax or legal reporting obligations, to exercise or enforce our rights and to protect Epson and others.

Notwithstanding the above, we may use information that does not identify the data subject (including information that has been anonymized, aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your U.S. State Privacy Notice and Rights” section below. Residents of certain U.S. states have additional rights explained here.

Back to Top

D. Disclosure of Personal Information

We may disclose personal information and other data we collect with third parties as described in this Privacy Policy. Examples of the types of entities to which we may disclose personal information include the following:

* Service Providers. We may disclose information with entities that process information on our behalf (“Service Providers”). Service Providers assist us with services such as payment processing, data analytics, marketing and advertising, website hosting, and technical support.

* Vendors and Other Parties. We may disclose information with vendors, including analytics and advertising technology companies, that may act as our service providers, or in certain contexts, independently decide how to process your information. For more information on advertising and analytics, see the “Tracking Technology Choices” section below.

* Affiliates. We may disclose information with our related entities including our parent and sister companies (collectively, our “Affiliates”) for commercial and business purposes such as customer support, marketing, technical operations, and, subject to applicable law, other legitimate and/or compatible purposes. Our privacy and security requirements are communicated to our Affiliates. In addition, to the fullest extent permitted by applicable law, when you provide your personal information to us, you consent to the transfer of your personal information to our Affiliates for purposes consistent with this Privacy Policy.

* Customers. We may disclose information with our business customers in connection with us processing information on their behalf, subject to our obligations to them and under applicable law. For example, we disclose information with our business customers in order to facilitate your orders, maintain and administer your online accounts, respond to your questions and comments, comply with your requests, market and advertise to you, and otherwise comply with applicable law. This may be in the context of acting as their service provider and we are not responsible for their data collection, practices or policies.

* Co-Promotional Partners. We may disclose information with our partners in connection with offering co-branded services, selling, or distributing our products, or engaging in joint marketing activities. For example, we may disclose information to our retail partners for purposes of providing you with requested product support.

* Promotions. When you voluntarily enter a sweepstakes, contest, or other promotion, we may disclose information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list), subject to any additional notices presented at the time you enter into the promotion.

* Public Forums. We may disclose information you make public through the Service, such as information you voluntarily disclose in your profile or that you choose to post on public boards, such as when you write a comment on our Sites. Please think carefully before making information public as you are solely responsible for any information you make public. Once you have posted information on a public board, you may not be able to edit or delete such information, subject to additional rights set out in the U.S. State Privacy Notice below.

* Merger or Acquisition. We may disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business, or a financing or other corporate transaction.

* Security and Compelled Disclosure. We may disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security, and safety of us, the Service or anyone else.

* Facilitating Requests. We may disclose information at your request or direction, such as when you choose to disclose information with a social network about your activities on the Service.

* Consent. We may disclose information with notice to you and your consent.

* Compatible Purposes. To other parties for legitimate and/or compatible purposes not inconsistent with this Privacy Policy or applicable law, including to exercise or enforce our rights.

We may disclose deidentified, anonymized, or aggregated information internally and to third parties for any purpose, to the extent not prohibited by law. We will do our best to ensure the information will not identify you individually and otherwise comply with our obligations under applicable law, but we do not make assurances that such information is not capable of re-identification. However, we will not attempt to re-identify any information that we identify as de-identified information.

Back to Top

E. Social Media and Technology Integration

The Service may contain links to third-party websites or mobile apps, or other services, that are not operated or controlled by Epson, including plugins from social media platforms and other third parties (“Third-Part Services”). Some examples of links to a third-party website include those websites operated by our vendors, Service Providers, suppliers, advertisers, sponsors, licensors, and other third parties. Examples of social media plugins are the Facebook “Like” button and the option to “share” the website through your email, Facebook, Twitter, LinkedIn, and YouTube (“Social Features”). The inclusion of these Social Features on the Service does not imply any endorsement of the activities or content of the related websites, apps, or social media platforms, nor any association with their operators. To learn about the information collected by the Third-Party Services, including what information they collect from you, information they may disclose to us, your rights and choices on their services, and whether they store information in the U.S. or elsewhere, please carefully review their respective privacy policies. Some examples include:

* Links. Our Service may include links to websites, platforms, and other services not operated or controlled by us. We may disclose or receive your personal information when you interact with such websites, platforms, and other services.

* Liking, Sharing, and Logging-In. We may embed a pixel or SDK on our Service that allows you to “like” or “share” content on, or log-in to your account through social media. If you choose to engage with such integration, we may receive information from the social network that you have authorized to disclose to us. Please note that the social network may also independently collect information about you through the integration.

* Toolbars. If you download the Ask.com Toolbar, Epson will receive analytical and other information about the fact that you have installed the Toolbar, the number of times you use the Toolbar for searches, the type of Toolbar you use, your geographic location and browser settings, and whether or not you click on advertisements provided through the Ask.com Toolbar and related search queries, for purposes of managing our commercial agreement with APN, LLC. If you use an "InkFinder" or similar Epson application through the Ask.com Toolbar, we may also receive analytical and other information about your printer and ink for customer support and other purposes. Epson may use this information to market Epson products and services to you. This Privacy Policy does not cover any use of information that Ask.com itself may collect from you by virtue of your downloading and/or use of the Ask.com Toolbar or the methods used by Ask.com to collect that information. For more information about Ask.com's privacy practices, see the Ask.com Privacy Policy, and Ask.com Terms of Service. If you do not want Epson or Ask.com to collect information from you regarding your use of the Ask.com Toolbar, you always have the option of not installing the Toolbar or of uninstalling the Toolbar.

Please note that when you interact with other entities, including when you leave our Service or interact with third party integrations with our Service, those entities may independently collect information about you and solicit information from you. The information collected and stored by those entities remains subject to their own policies and practices, including what information they disclose to us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We are not responsible for other entities’ data and other practices and encourage you to familiarize yourself with and consult their privacy policies and terms of use.

The Service utilizes the YouTube API to display videos and other information relevant to Epson's video content, and you are agreeing to be bound by the YouTube Terms of Service, Privacy Policy, and API Services Terms of Service when engaging YouTube content and services through the Service.

Back to Top