1. INFORMATION WE COLLECT AND RECEIVE

We collect personal information about you and the devices you use to access and interact with us and our Products. We collect:  
 

(a) Registration information: you give us when you sign up to access our Products

(b) Billing information: provided by you and/or third party stores

(c) Technical and device information: information from your mobile or computer device when you use our Products

(d) Feedback / surveys / user research: your questions, suggestions or views on our Products

(e) Information from publicly available online sources: information that has been made publicly available by you on the Internet, including third party platforms (such as Facebook or Twitter)

(f) Information about your use of our Products: information we collect when you use our Products

(g) Information about your participation in Sweepstakes: information you provide to us when you participate in our sweepstakes

(h) Information from anti-cheat and anti-hacking technologies: information that helps us to ensure our Products are used in a fair and lawful manner

(i) Information from live operations software tools used to make changes, updates, or improvements to a Product (“LiveOps software”): information that is processed by third party LiveOps software when you use our Products

(j) Events and Programs information you provide when you register for or attend an event or program that we host, sponsor, or attend

In connection with your visits and interactions with us through the Products, we may automatically collect information about you and the devices you use to access our Products and interact with us. We may also collect information about you from affiliates, unaffiliated third parties (such as log-in services, stores, social networks, business partners, service providers, and operators of gaming and app platforms who carry out various activities and services to support our Products (“Platform Operators”)), publicly available sources, and other account holders.   

(A) REGISTRATION INFORMATION

When you register or sign up to use our Products (or a SEGA account associated with our Products) we may collect information about you, including your name, contact details, username, age or date of birth, gender, communication and privacy preferences and additional information that you chose to provide. You may be required to register with your Platform Operator account ID to use certain features within our Products. We may also collect your contact information so that you can sign up to receive SEGA's marketing communications. 

You can choose to sign up for our Products using third-party connection or log-in services such as your Facebook account. If you access the Products through a third party service, you may allow us to have access to and store certain information from your social network profile. This information may include your name, username, date of birth, contact details, profile picture, your “likes,” and your list of friends, depending on your settings on such services. If you do not wish to have this information disclosed, do not use a social networking connection to access the Products. For a description of how social networking sites handle your personal information, please refer to their privacy policies and terms of use.  Social networking companies have features that may permit you to modify your privacy settings.

(B) BILLING INFORMATION

We or our third-party payment processors may collect payment information such as credit or debit card details (including expiration dates) and other billing information such as your name and address. We may collect this information from you and/or third party stores that have been authorized to sell our Products. 

(C) TECHNICAL AND DEVICE INFORMATION

When you access our Products, we may collect technical information from the devices you use to access our Products and interact with us. This includes identifying devices that are connected to the Internet, hardware settings, components of your devices, installed software, updates and plugins to facilitate the use of our Products. We may automatically collect information such as your operating system and the version of that operating system, IP address (the unique address which identifies your device on the internet from which we may derive general location information, like city and state), your browser type, browser language preferences, unique device identifiers, advertising identifiers, and information about the mobile network you use. We may also collect usage data, such as when, how often and how long you interact with our Products, websites and services, the specific features you use and pages you visit, error logs, other system activity, and pages or applications through or from which you access our Products.

We, and/or our service providers may use cookies and similar technologies (including but not limited to web beacons and tracking pixels) (collectively “cookies”), or collect data about your device(s) to understand how you navigate through and interact with our Products, to learn what content is popular, to enhance the Products and provide you with a more relevant and personalized experience, for authentication and advertising purposes, to save your communication and privacy preferences, and to collect certain usage, device and general location information as described above. We may also collect this kind of information when you interact with email messages or other communications we send you. You can learn more by reviewing our Cookies Policy. Please note that if you delete or choose not to accept cookies from us, you may miss out on certain features of our Products.

(D) FEEDBACK / SURVEYS / USER RESEARCH

We will collect personal information from the messages and reviews you post on our social channels and forums, or other platforms where you can sign up for a SEGA account associated with our Products, and when you contact us, for example with a question, problem or comment.

If you decide to participate in our surveys, you may be asked to provide information, such as your name, age, general location (country or U.S. state), gender and e-mail address (and other information relevant to the survey, for instance information about your gaming platforms and habits). 

From time to time, SEGA carries out user research testing sessions to obtain feedback from our customers about our Products. When you participate in these sessions, we may ask you to provide your personal information including your name, address, age, general location (country or U.S. state), gender and email address (and other information relevant to the testing session, for instance information about your gaming platforms and habits). SEGA may also film and record these sessions with your permission. 

(E) INFORMATION FROM PUBLICLY AVAILABLE ONLINE SOURCES

We may collect and analyze information that you have made publicly available on the internet or through third party platforms such as Facebook, Twitter, Reddit, and other public forums. The data that SEGA collects may include a Facebook comment, a Tweet, or a post on a public forum about SEGA or our Products. 

(F) INFORMATION ABOUT YOUR USE OF OUR PRODUCTS

We collect information from your web browser about the way you use our Products. We may also collect analytical information about SEGA or our Products from the notifications or messages you post or send online as well as what you search for, look at and engage with. Information obtained from social features used within our Products, such as in-game communications, forums, and chat functionality, may be stored, copied or used by SEGA or our third party service providers.  

When you visit or use our Products we collect, process and combine information about your use of those Products, such as your IP address, Platform Operator account information (e.g. the pseudonymised user ID associated with your Xbox or Steam account), hardware and software information, and aggregate gameplay data, usage data and purchase histories. 

We may collect information about you and your use of Products, including sales data and gameplay data related to your interactions with our Products, including player performance statistics, in-game actions, character options, and other similar in-game data. We may also receive such information from Platform Operators. 

Platform Operators (such as Valve for the Steam digital download platform) may provide us with information (such as pseudonymised Steam IDs) to help optimise our offerings to you and to help us understand how you are using our Products.

(G)  INFORMATION ABOUT YOUR PARTICIPATION IN SWEEPSTAKES 

When you participate in a sweepstake organized by SEGA, we may ask you to provide certain personal information, such as your name, email address, country of origin and other identifiers, such as the User ID for the Platform Operator that you use to access our Products (e.g. Steam ID). You may also be required to submit other information in relation to the sweepstake, such as a photograph or video of yourself. 

Winners may be required to provide their address for the purpose of SEGA delivering the prizes.  When cash prizes are awarded, you may be prompted to register with our authorized third-party partner that will handle the issuing of the prize payments on our behalf. 

The sweepstake you participate in will have its own terms and conditions, which will set out the specific requirements in more detail. 

(H) INFORMATION FROM ANTI-CHEAT AND ANTI-HACKING TECHNOLOGIES 

SEGA strives to ensure that anyone who interacts with our Products, or participates in our competitions and tournaments, does so in a fair and lawful manner. SEGA may utilise anti-cheat and/or anti-hacking technologies to collect certain personal identifiers relating to your use of our Products. 

(I) INFORMATION FROM LIVEOPS SOFTWARE 

If you play a Product that uses LiveOps software, that third party software will collect certain personal information about you as required by that service. The third-party LiveOps software may process and store this personal information in accordance with the third party’s privacy policy. The software may also allow SEGA to collect data analytics relating to your use of the Product. 

Examples of data that may be collected include a unique user account ID, IP address, how often you play, your progress through the game and information about your gaming device.  

(J) EVENTS AND PROGRAMS

If you register for or attend an event or program that we host, sponsor, or attend, we may receive information such as your name, email address, phone number, and other information related to your attendance at the event or program from those who interact with or express interested in SEGA or our Products.