TABLE OF CONTENTS
* Introduction
* 1. Information we collect and receive
* 2. Our use of collected information
* 3. Online and Mobile App Advertising
* 4. How We Disclose Information
* 5. Security and Data Retention
* 6. Your Choices and Rights
* 7. Notice of Financial Incentives
* 8. Children's Information
* 9. California Privacy Notice
* 10. Nevada Residents
* 11. International Users
* 12. Mobile Applications
* 13. Information from Suppliers, Vendors, Business Partners, and Similar Businesses
* 14. Links to Other Sites
* 15. Changes to this Privacy Policy
* 16. Your Questions and How To Contact Us
Last Updated
2024/05/02
Effective Date 2024/05/02
To review our previous Privacy Policy, please click here.
For further information regarding third party partners integrated into our titles, please visit Appendix A.
For "Interest Based Advertisements" and "Precise Location Data" disclosures, please see section 12.
INTRODUCTION
Sega of America, Inc., its subsidiaries and affiliates (together “SEGA” or “SEGA Group”, individually a “SEGA Entity”) are committed to protecting the privacy and security of your personal information. The term “personal information” used herein also includes “personal data” and equivalent terms, as such terms are defined under applicable laws.
SEGA collects different types of information from you, including personal information, when you use our mobile, online and downloadable products and services (together, the "Products"). This Privacy Policy explains how we collect, use and protect your personal information when you use our Products or interact with us. SEGA is responsible for collecting and using your personal information. See the “Your questions and how to contact us” section of this Privacy Policy for more details.
By using our Products you acknowledge that you have read and understood the terms of this Privacy Policy, including how we use your personal information.
Sega of America, Inc. is a valid licensee and participating member of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To help protect your privacy, we have voluntarily undertaken this privacy initiative and have had all of the Products where this Privacy Policy and an ESRB Privacy Certified seal are displayed, reviewed and certified by ESRB Privacy Certified to meet established online data collection, use and disclosure practices. As a licensee of this privacy program, we are subject to audits of our Products and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified. In addition, for U.S. users of our Products, we adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for the Mobile Environment.
We reserve the right to update this Privacy Policy from time to time by changing it as it applies to your use of any of our Products. We want you to enjoy using our Products and urge you to be cautious whenever disclosing personal information – in our Products or elsewhere.
SUMMARY
Our Privacy Policy will help explain what information we collect, how we use it and what options you have in relation to it.
We will only collect and process personal information about you where we have a lawful basis in your country. As stated throughout this Privacy Policy, our lawful bases include consent (where you have given consent to, for example, receive updates and marketing emails), contract (where processing is necessary for the performance of a contract with you (e.g. to supply the Products you have requested)), to comply with our legal obligations, and our general business operations.