B. Purpose and Use of Information
We may use the categories of information identified in Collection of Information to provide, maintain, manage, and improve our Services, which includes those described in greater detail below.
Business Dealings: to conduct business dealings with our partners, service providers, contractors, or processors, process transactions, and send related information including confirmations, receipts, invoices, and customer experience surveys.
Provision of Services: to provide our products or services, send you technical notices, security alerts, and support and administrative messages, and monitor and analyze trends, usage, and activities in connection with our products and services.
Marketing Activities: to enable you to participate in our marketing events (such as the Snapdragon Insider program), communicate with you about our products, services, and events, and provide news and information that we think may interest you.
In Response to Your Requests: to respond to the request that you sent us, such as your request for information, or your request to subscribe to a service or purchase a product.
Processing Your Job Application: to consider your candidacy for employment, as described in our Supplemental Job Application Privacy Notice.
Internal Business Purposes: to operate and improve our business, including to administer, protect, and improve our products, services, and our systems, to record video and audio conferences and meetings, and for other internal business purposes.
New Products and Services Development: to develop new products and services.
Website Service: to personalize and improve user experience on our websites.
Security Protection: to detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of Qualcomm and others.
Legal Compliance: to comply with our legal and financial obligations.
Other Disclosed Purposes: to carry out any other purpose described to you at the time your information is collected.
If required by law, we will obtain consent before collecting and using the “sensitive” personal information described in Collection of Information. In addition, where required by law, we will use sensitive personal information for certain limited purposes, including performing the services or providing the goods reasonably expected by an average consumer who requests those goods or services; prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information; resist malicious, deceptive, fraudulent, or illegal actions directed at Qualcomm and to prosecute those responsible for those actions; ensure the physical safety of natural persons; verify or maintain the quality or safety of a product, service, or device that is owned, manufactured, manufactured for, or controlled by Qualcomm; and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by Qualcomm. We generally do not collect sensitive personal information for the purpose of inferring characteristics about you.
C. Disclosure of Information
We may disclose your information in the following circumstances or as otherwise described in this Privacy Policy.
Our Service Providers, Contractors, and Processors: We may disclose your information where necessary to service providers, contractor, and processors who provide us services, such as customer service, payment processing, cybersecurity, IT, cloud storage, video/audio conferences, event planning, analytics, marketing, and advertising.
Business Customers: We may offer training or other Services to the employees, workers and agents of our business customers. In such cases, we may need to disclose information including your personal information, where necessary, relating to the use of our training and other Services with the identified business customers.
Research Program Partners: We may disclose your information with our partners in research programs where the information is necessary to and will only be used to achieve the specific purposes of these programs.
Legal Disclosures: We may disclose your information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements. We may also disclose your information in legal proceedings and with legal authorities if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, or safety of Qualcomm, our users, the public, or others.
Our Advisors and Lawyers: We may disclose your information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
Disclosed During Change of Ownership: We may disclose your information where necessary in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Among Our Family of Companies: Your information may be disclosed between and among Qualcomm and our subsidiaries and affiliates and only for the purposes as outlined in Purpose and Use of Information.
With Your Consent: We may disclose your information in instances where you have provided us with your consent or at your direction.
Disclosure of Non-Personal Information: We may disclose anonymized, aggregated, or de-identified information that cannot reasonably be used to identify you. When doing so, we publicly commit to maintain and use the information in an anonymized, aggregated, or de-identified form and not attempt to re-identify the information, unless permitted or required by law.
To learn more about our personal information disclosure practices in connection with your job application, please see our Supplemental Job Application Privacy Notice.
D. Retention of Information
We store information for as long as necessary to carry out the purposes for which we originally collected your information and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.
ADVERTISING AND ANALYTICS
We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms, such as social media. You can learn more about our use of cookies and other trackers in our Cookie Policy.
LAWFUL BASES FOR PROCESSING
We will only process your personal information as permitted by applicable law. Depending on the law in your jurisdiction, we will process your personal information in reliance on one of the following lawful bases:
to perform our responsibilities under our contract with you (e.g., provide the product or service you purchased);
when we have a legitimate interest in processing your personal information to operate the Services (for instance, under applicable jurisdictions, we rely on our legitimate interest in administering, improving, protecting, and operating our business and Services where we collect information regarding the usage of our Services);
to comply with our legal obligations;
when we have your consent to do so (e.g., when you consent to voluntarily provide us your personal information for the Services), where you may withdraw such consent at any time (unless the law requires us to retain your personal information);
to protect your vital interests or of another natural person (e.g., if you or someone else are in danger or risk of harm); or
any other lawful bases stipulated in the law in your jurisdiction.
GLOBAL TRANSFER OF INFORMATION
Qualcomm is a global business and your information may be transferred and be accessed from around the world, such as from countries where Qualcomm and its service providers operate and which may not provide levels of data protection that are equivalent to those of your home jurisdiction. You can view the locations of our offices here. We will take steps to ensure that your information receives appropriate safeguards in the jurisdictions in which we or our service providers process it, for example, by entering into approved standard contractual clauses with the recipient (where required under applicable law). You may request more information about the appropriate safeguards and a copy of the standard contractual clauses (where applicable) by contacting us using the information in Contact Us below.
Certain Qualcomm subsidiaries or affiliates may be certified under specified cross-border data transfer mechanisms. Additional disclosure will be provided where applicable.
SECURITY
We use reasonable security measures to safeguard your information by taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the risk of varying likelihood and severity for the rights and freedoms of consumers. We also enter into agreements with service providers, contractors, and processors for processing of your information. These parties have their own security standards for personal information protection. In light of the evolving risk environment, particularly the risks of security incidents on the Internet, we encourage you to be vigilant with your personal information and exercise caution.
YOUR RIGHTS
A. The Rights Available Depending on Your Jurisdiction
Depending on the laws in your jurisdiction, you may be entitled to exercise the following data subject rights, subject to applicable exceptions:
Right to Confirm, Know, and Access: You have the right to confirm processing and know and access the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. Where it is technically feasible or required, you may receive this information in a portable format.
Right to Delete or Erase: You have the right to request us to delete or erase the personal information we have collected about you.
Right to Correct or Rectify: You have the right to correct or rectify inaccurate personal information we maintain about you.
Object to Processing: You have the right to object to, or request that we restrict, certain processing.
Opt-Out of Sharing for Targeted Advertising or Sale of Personal Information: You have the right to opt-out of sharing for targeted advertising or sale of personal information.
Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information. However, because we use your sensitive personal information for certain permitted purposes, we do not offer this right under applicable law, such as in California.
Right to Withdraw Consent: To the extent we are processing your personal information based on consent, you have the right to withdraw consent at any time, except as otherwise provided by law.
Right to Contest or Appeal: You may have the right to contest or appeal our decision with respect to your exercise of a privacy right.
Right to No Discrimination: You have the right not to be discriminated against for exercising any of your privacy rights.
Other: You may have other data privacy rights in your jurisdiction, which you may exercise if permitted by law.
B. Opt-Out Preference Signals and “Do Not Track” Requests
Opt-Out Preference Signals: We honor opt-out preference signals. An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt-out of the sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals here or by exploring other developing technologies and services that offer this tool. We treat opt-out preference signals as valid requests to opt-out of the sale or sharing of your personal information under privacy laws. We will not use, disclose, or retain this additional information for any purpose other than to facilitate the request. Please note that you can also opt-out of the sale or sharing of your personal information through our other methods described in Instructions on How to Exercise Your Privacy Rights below.
“Do Not Track” Requests: Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the websites you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the do-not-track signal, we currently do not respond to the browser do-not-track signals. However, as noted above, we do honor opt-out preference signals, such as Global Privacy Control signals.
