Going on a vacation might seem like a rather unconventional way to try to improve your sleep habits.

But sleep tourism has been growing in popularity for a number of years, with an increasing amount of sleep -focused stays popping up in hotels and resorts across the world.

Interest has skyrocketed since the pandemic, with a number of high profile establishments focusing their attention on those suffering from sleep-deprivation.

So why has sleep suddenly become such a big focus for the travel industry?

When it comes down to it, travelers book hotels for a place to sleep, the hotel industry has primarily been focused on things that actually detract from sleep in the past.

People often associate travel with decadent meals, extending their bed times, the attractions and the things you do while you're traveling, really almost at the cost of sleep.

Now, there's just been a huge seismic shift in our collective awareness and prioritization on wellness and well being.

There has been heightened attention to sleep in the Covid-19 era, and likely, because so many people have struggled with this sleep.

Many hotels created a special service catered to guests with sleep issues called the Sleep Concierge.

The service includes a sleep -inducing meditation recording, a pillow menu with options that cater to guests who may prefer to sleep on their back or side, the option of a weighted blanket, a bedtime tea developed specifically for the service, and a scented pillow mist.

But can short term sleep -focused travel experiences actually have a long term impact on a person's overall sleep?

Travel experiences centered around "healthy sleep strategies" that aim to supply guests with the tools they need to improve their sleep can be hugely beneficial, provided a reputable medical or scientific expert is involved in some way to help to determine whether there may be something else at play.