The primary goal of investors is to maximize their return on investment.

They want to put their resources - investment capitals - to use in such a way that it generates them the most profit.

As what makes an investor successful.

This is a very useful mindset we should adopt in our work as well.

In reality most of us are terrible investors when it comes to our work.

Getting your highest return on time invested.

Instead of investing our money.

We are investing our time.

Our primary goal therefore, is to make sure our time investment generates the highest return.

That's when we're at our most productive.

Unfortunately, most people don't invest their time very profitably.

The truth is, not all tasks and projects have equal value.

Just like certain investments are more valuable than others.

Certain tasks and projects are more valuable than others.

There are ten $10/hour tasks, and there are $100/hour tasks.

Obviously, the $100/hour tasks are the most valuable ones.

They lead to the most impact, profit, and progress.

Therefore, If we want to exponentially increase our productivity.

It's up to us to identify those $100/hour tasks, and invest most of our time there.

Instead, most of us spend too much of our valuable time on $10/hour tasks.

Which is hurting our productivity and performance.

Spending your time on low-value task is the equivalent of an investor allocating most of the capital to mediocre investments.

Obviously,that something you want to avoid.

Time is more valuable than money.

The truth is, time is more valuable than money.

Where you can make more money.

You can never make more time.

Once an hour is gone. It's gone forever.

And once a day is gone. It's gone forever.

You can never get more time.

So you should spend it wisely.

It's truly a shame to waste your limited time on low-value tasks.

Therefore when it comes to maximize your productivity.

You need to adopt the mindset of an investor.

Approach your time just like an investor approaches their investment capital.

Put it to work so it can generate maximum ROI.

As Stephen R. Covey said.

The key is not spending time but in investing it.

For example, if you're a business owner like me.

And your primary goal is to increase the revenue of your own business.

You'll get the highest ROI by working on your sales funnel.

Product development, marketing and customer acquisition.

Those are the metaphorical $100/hour tasks.

On the other hand.

Tasks such as responding to emails, posting on social media.

Tweaking your website.

Working on your logo.

Changing your branding every few months.

And doing administrative work isn't going to lead to too much extra profit - if any at all.

In other words.

These are the $10/hour tasks.

Know when to drop the investor mindset.

I'm not saying you should optimize every minute of the day.

Personally, I adopt this investor's mindset primarily during my work hours, and not during off hours.

When I'm working, I want to get maximum ROI on the hours I spend working.

When I'm done working, However I drop that mindset quite quickly.

It's important to leave room for entertainment, relaxing and having fun.

For these things, you probably shouldn't analyze whether they generate maximum ROI.

When it comes to work however.

I think this is the most valuable mindset you can adopt.

I don't want to waste my time working on things that don't really make an impact.

That time could much better be spent either working on high-value activities or personal hobby with loved ones etc.

Not only does it make your more effective.

But it also increase your happiness.